Mainstream Media Vs Alternative Media: What’s better for your Business?

The answer of the above question depends on the following factors:

How intimate your message is?

Generally, mainstream media tends to seek to make money through appealing to the masses. Mainstream media houses typically go for news that a majority of people could relate to. At the same time, alternative media would seek to build a faithful following that are loyal to specific viewpoint. If you have a business message that’s specific to the views of the people following a given alternative media company, then they would be best choice to go with. On the other hand, if your business message appeals to the masses, then you are better off with a mainstream media house, like one that broadcasts India news.

How does the source of media treat businesses of the different sources?

Mainstream media companies are likely not to publish any press release from smaller businesses. They may be reluctant to even air your ads of they consider your firm to be insignificant and small. The key reason being they themselves are large corporations and are more likely to be favorable to other large corporations. They don’t want to play an ad for small business in between their sports news. On the other hand, alternative media houses are more likely to relate to the restrictions as well as needs of a startup or a small business, since of a lot of them are startups themselves, or were startups once. So, smaller businesses are better off approaching alternative media houses.